About

Mercedes-Benz launched a new CLC model and needed a microsite as part of its digital marketing campaign.

From idea, interaction, functionality to design and completion I worked on a promotional microsite, mobile advertising, drive test online banners, interactive online video, take-overs and email / newsletters.

Objective

Powerful branding in alignment with their guidelines.
Increase product awareness.
Elegant design.
Distinguish Mercedes-Benz from its competitors.

Client

Mercedes-Benz

Date

May 2008