About

This project is part of the whole Gaydar re-branding. They had an outdated blog that was no longer aligned to the new brand and creative strategy - look and feel.

The whole functionality had to change too as new sections were implemented to attract a new target audience i.e. events, culture, dating, community and destinations. It has full SEO so search engines can find it easily and it is fully responsive.

Objective

Increase traffic, views and sign-ups.
SEO implementation.
Responsive design.
Attract a younger demographic.
Be in alignment with the new brand and creative strategy.

Client

Gaydar

Date

September 2014