About

Gaydar’s first app didn’t coincide with the new brand and creative direction and as technology progressed they needed a new app with updated features and a fresh interface design.

I was in charge of the creative, UX and design teams, market research and focus groups to achieve the right functionality, look and feel for the new demographic.

Objective

Attract a younger demographic.
Increase sign-ups.
More user friendly.
Improved functionality.
Be in alignment with the new brand creative strategy.
Distinguish Gaydar from its competitors.
Integrate new features and functionality.

Client

Gaydar

Date

February 2015